The Thanksgiving issue: Roast turkey

Roast turkey didn’t become de rigeur at Thanksgiving dinner until the nineteenth century. Before Thanksgiving became an institutionalized celebration of Americanness it, and its menus, were a more ad hoc affair, featuring whatever any family thought appropriate. By the 1850s New Englanders had more or less standardized the holiday in an attempt to recapture something that had been lost since colonial days, some simplicity or integrity or je ne sais quoi. Turkey, being identifiably American, fit the bill, and we’ve been stuck with it ever since.

I am not, however, going to give you a recipe for roasting a turkey. Roasting a turkey is a simple affair if you are not inclined to be perfectionist about it, which you ought not be on Thanksgiving, for the simple reason that with all that family around, you are going to need to be too drunk to follow through on your perfectionism anyway, and will therefore inevitably be disappointed. You are, moreover, almost certainly not going to roast a turkey next Thursday. You are far more likely going to bake the thing, which is an altogether different matter.

The Thanksgiving issue

Under Title 36 of the U.S. Code, “Patriotic and National Observances, Ceremonies, and Organizations,” it is of course mandatory that all serial publications whose primary subject matter pertains to food, cooking, or other domestic affairs and which reach interstate audiences publish a Thanksgiving issue. Probably as a result of my admittedly somewhat whimsical application for an ISSN for my blog, I received a notice last week from the Department of State Office of Patriotic Education, Thanksgiving Section, advising me that as of November 1st I was not in compliance. And so, beginning tonight, I will do my duty as a Good American and publish, in four parts (or possibly five), the First Annual Walbert’s Compendium Thanksgiving Issue.

Ignorance is fear: or, “it’s gross” is not an argument

A former “food industry insider” named Bruce Bradley has started a blog to tell the world about all the terrible things the food industry does. In his most recent post, he lists some of the disgusting things that industry passes off as natural products. “Unfortunately,” he writes, “big food companies have cast a spell over most regulators that allows them to manipulate us with advertising, make deceptive claims, and mislead us with ingredient labels.”

I appreciate the effort to speak truth to powerless, but here’s the problem: Three of the five things he lists have been commonly used for centuries or, in some cases, millennia. Not only are they, in fact, natural; they’re traditional and originally handmade.

Not nutritious. Not progressive. Not patriotic. Just peanut butter cookies.

Dishes have been invented, recipes written, foods sampled and praised through the millenia for reasons that have nothing to do with taste. Consider, for example, the peanut. Weird dirty little legume that it is, it sparked no great enthusiasm in the Europeans who found it in America and fed it to livestock and slaves. Africans in America were reminded of the ground nuts they knew and cooked them similarly, in soups and stews, but most Anglos would eat them only as snacks, in candy (such as the peanut brittle made by Afro-Caribbeans in Philadelphia in the early nineteenth century and sold from carts) or roasted and salted, cracked open and shells discarded on the street or the floor of the theater, a peculiarly American custom that set visiting Europeans’ teeth on edge. For a hundred years white Americans wolfed them in informal public settings but wouldn’t dream of eating them at home as part of an actual meal; peanuts were the proverbial girl a guy would sleep with but never marry. Why? Who knows? Maybe because Africans ate them, maybe because they grew in the ground, maybe because nineteenth-century Anglo-Americans were singularly unadventurous eaters.

Poetry and the industrialization of bread, 1903

In 1903, Washburn-Crosby, the makers of Gold Medal Flour (they would later become General Mills), tried a new sort of magazine ad. Instead of a photo or illustration captioned by a short homily about how wonderful the flour was, this new ad, which ran in Ladies’ Home Journal, was simply a recipe for baking bread, written as a poem, with each verse accompanied by a photograph or an illustration. It’s terribly entertaining, if you enjoy that sort of thing — the rhymes are forced, the tone is cheesy, and it is, of course, by twenty-first century standards, cheerfully sexist. But it’s also a window into bread and baking at the turn of the last century, and into the ways industry was changing them — even inside the home.