Mark Bittman writes in this Sunday’s New York Times (“Finally, Fake Chicken Worth Eating”) that he has decided, at last, to endorse fake meat, because he believes that Americans ought to eat less meat and because certain new soy- and mushroom-based fake meat products are, in certain circumstances, nearly indistinguishable from industrially produced chicken breast.
On its own, Brown’s “chicken” — produced to mimic boneless, skinless breast — looks like a decent imitation, and the way it shreds is amazing. It doesn’t taste much like chicken, but since most white meat chicken doesn’t taste like much anyway, that’s hardly a problem; both are about texture, chew and the ingredients you put on them or combine with them. When you take Brown’s product, cut it up and combine it with, say, chopped tomato and lettuce and mayonnaise with some seasoning in it, and wrap it in a burrito, you won’t know the difference between that and chicken.
Bittman’s uncritical acceptance of the way Americans consume chicken breast, moreover — which is to say, mechanically — is disappointing from a man who has done as much as anyone to teach Americans how to cook and eat real food in simple, practical ways. There’s no indication that the product tastes good, only that it isn’t terrible. Nor does it promoting it in this fashion aid the cause of good cooking or of thoughtful, intelligent consumption. To embrace the consumption of “meatlike stuff” produced by a “thingamajiggy” is, I believe, to embrace the error at the root of modern industrial agriculture, and therefore, in the long run, to worsen its effects.