In 1903, Washburn-Crosby, the makers of Gold Medal Flour (they would later become General Mills), tried a new sort of magazine ad. Instead of a photo or illustration captioned by a short homily about how wonderful the flour was, this new ad, which ran in Ladies’ Home Journal, was simply a recipe for baking bread, written as a poem, with each verse accompanied by a photograph or an illustration. It’s terribly entertaining, if you enjoy that sort of thing — the rhymes are forced, the tone is cheesy, and it is, of course, by twenty-first century standards, cheerfully sexist. But it’s also a window into bread and baking at the turn of the last century, and into the ways industry was changing them — even inside the home.
Apple dumplings
One more apple recipe before we move on to winter. My grandmother used to make these, but I’d forgotten them until recently when my mother and sister mentioned they were looking for the recipe. They’re simply apples baked in pastry with a brown sugar syrup, a sort of single-serving pie, and I have no idea why they’re called “dumplings,” because every other dumpling I’ve ever heard of was boiled, and these are of course baked. In any case, I was compelled to try to reconstruct the recipe from a memory that is, by now, a quarter-century old and pretty foggy.